HARRY BEAR.
PING POP.
PING POP.
PING POP.
HARRY BEAR.
A new brand for a clothing company full of adventure.
A punchy and bright brand for a trend lead fashion label.
A new brand for a clothing company full of adventure.
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Agency—Bluegg
Role—Branding/Illustration/Motion
Agency—Bluegg
Disciplines—Branding/Illustration/Motion
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Agency—Bluegg
Role—Branding/Illustration/Motion
With clothing targeted at both children and adults, the brand needed to have dual appeal. For the youngsters, Harry was created—a friendly face with a touch of character. For the not so young, a clean and stylish wordmark.
With clothing targeted at both children and adults, the brand needed to have dual appeal. For the youngsters, Harry was created—a friendly face with a touch of character. For the not so young, a clean and stylish wordmark.
With a product range catering for young and old, it was important that the brand appealed to them all. For toddlers, a playful, doodled on Harry, for children a bright and bold Harry and for adults, all the charm of Harry Bear reduced to a simple wordmark.
With clothing targeted at both children and adults, the brand needed to have dual appeal. For the youngsters, Harry was created—a friendly face with a touch of character. For the not so young, a clean and stylish wordmark.
