Harry Bear. A new brand for a clothing company that's full of adventure.

With clothing targeted at both children and adults, the brand needed to have dual appeal. For the youngsters, Harry was created—a friendly face with a touch of character. For the not so young, a clean and stylish wordmark. 

With clothing targeted at both children and adults, the brand needed to have dual appeal. For the youngsters, Harry was created—a friendly face with a touch of character. For the not so young, a clean and stylish wordmark. 

With a product range catering for young and old, it was important that the brand appealed to them all. For toddlers, a playful, doodled on Harry, for children a bright and bold Harry and for adults, all the charm of Harry Bear reduced to a simple wordmark.

With clothing targeted at both children and adults, the brand needed to have dual appeal. For the youngsters, Harry was created—a friendly face with a touch of character. For the not so young, a clean and stylish wordmark.