Harry Bear. A new brand for a clothing company that's full of adventure.


Agency—Toward
Role—Branding/Illustration/Motion


Agency—Bluegg
Role—Branding/Web Design/Illustration/Motion


Agency—Bluegg
Role—Branding/Illustration/Motion


Agency—Bluegg
Role—Branding/Web Design/Illustration/Motion


Agency—Bluegg
Role—Branding/Illustration/Motion

harry bear - tee and envelope design
harryBear-label
harryBear-neck

With clothing targeted at both children and adults, the brand needed to have dual appeal. For the youngsters, Harry was created—a friendly face with a touch of character. For the not so young, a clean and stylish wordmark. 

With clothing targeted at both children and adults, the brand needed to have dual appeal. For the youngsters, Harry was created—a friendly face with a touch of character. For the not so young, a clean and stylish wordmark. 

harry bear - polar white
harry bear - grizzly gray

With a product range catering for young and old, it was important that the brand appealed to them all. For toddlers, a playful, doodled on Harry, for children a bright and bold Harry and for adults, all the charm of Harry Bear reduced to a simple wordmark.

With clothing targeted at both children and adults, the brand needed to have dual appeal. For the youngsters, Harry was created—a friendly face with a touch of character. For the not so young, a clean and stylish wordmark. 

harry-bear---toddler-shark-tee
harry-bear-doodles
harryBear-tag-reverse
harry bear – boy and girl tee -2

More work.