Circle. A new brand and website for an IT company with a mission.

An award-winning IT solutions provider, Circle has nearly two decades of experience solving the IT challenges faced by its customers. They have also had the same brand for nearly 2o years which no longer reflected their current and future aspirations as a company.

An award-winning IT solutions provider, Circle has nearly two decades of experience solving the IT challenges faced by its customers. They have also had the same brand for nearly 2o years which no longer reflected their current and future aspirations as a company.

Presenting a new brand while in lockdown isn't ideal. In fact, nothing much was 'ideal' in 2020. However, to help energise the experience and captivate our audience the brand was revealed by way of motion and music.  

Presenting a new brand while in lockdown isn't ideal. In fact, nothing much was 'ideal' in 2020. However, to help energise the experience and captivate our audience the brand was revealed by way of motion and music.  

Playing on the company name, we used the humble circle and it's flexibility and symbolism to create a unique visual language. Using a more suggestive and abstract approach, illustrations could break away from the stereotypical 'IT' imagery and be more playful and bright. Motion was used to add another layer to the visual language. 

Playing on the company name, we used the humble circle and it's flexibility and symbolism to create a unique visual language. Using a more suggestive and abstract approach, illustrations could break away from the stereotypical 'IT' imagery and be more playful and bright. Motion was used to add another layer to the visual language.