Brains. Creating a new, digital-friendly brand and website for Brains Brewery.
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Agency—Toward
Role—Branding/Website Design//Motion
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Agency—Bluegg
Role—Branding/Web Design/Illustration/Motion
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Agency—Bluegg
Role—Branding/Illustration/Motion
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Agency—Bluegg
Role—Branding/Web Design/Illustration/Motion
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Agency—Bluegg
Role—Branding/Illustration/Motion
One of Wales' iconic brands, Brains is best known for its beer, its pubs and over a century of brewing history and heritage. We created a fresh new digital-friendly identity and a website to boost audience engagement and reaffirm Brains as a modern Welsh brand.
Taking inspiration from Wales and elements rooted its history, we developed a new colour palette. Deeper, richer and better visibility on screen for a fully accessible experience.
The Brains logo is instantly recognisable, but wasn't well suited for digital use, especially at small sizes. We refined the logo and created responsive versions that adapt based on size.
