Brains. Creating a new, digital-friendly brand and website for Brains Brewery.


Agency—Toward
Role—Branding/Website Design//Motion


Agency—Bluegg
Role—Branding/Web Design/Illustration/Motion


Agency—Bluegg
Role—Branding/Illustration/Motion


Agency—Bluegg
Role—Branding/Web Design/Illustration/Motion


Agency—Bluegg
Role—Branding/Illustration/Motion

Brains Brewrey New Digital Brand and Website

One of Wales' iconic brands, Brains is best known for its beer, its pubs and over a century of brewing history and heritage. We created a fresh new digital-friendly identity and a website to boost audience engagement and reaffirm Brains as a modern Welsh brand. 

Brains - Pub search results

Taking inspiration from Wales and elements rooted its history, we developed a new colour palette. Deeper, richer and better visibility on screen for a fully accessible experience.

Brains digital brand - Coal
Brains digital brand - Fire
Brains digital brand - Aur
Brains digital brand - Stone

The Brains logo is instantly recognisable, but wasn't well suited for digital use, especially at small sizes. We refined the logo and created responsive versions that adapt based on size.

Brains responsive logo mobile
Brains responsive logo desktop
Brains website - mobile views
Brains pub page and stockist finder

More work.